The latest, newest, most coolest (pardon my grammar) secret going around the Adsense world is the idea of posting an image above or below each advertisement on a leaderboard. Supposedly, one person was able to literally quadruple the rate at which people clicked on his ads just by doing this.
I studied this technique used and actually tried it out on my own site, and sure enough, the CTR increased greatly. When the visitor sees a picture that is actually part of the site and it's posted above an advertisement, the ad becomes less "sinister" and the visitor (in this one person's case) is four times more likely to click on it. Wow. It actually makes a lot of sense. You can check out the post here.
Warning: I would definitely not use this trick with every site considering and can flaw the look and content already produced. I haven't tried it yet, but I would refrain from performing this trick at the top of your page. This way your visitors don't have to scroll down every time they want to come to your site. But if you can't resist the temptation and want to sacrifice site content, go ahead and see what happens. I'm too scared.
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